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DOUGLAS HOUGH, CREATIVE SERVICES  |   WINE

 

707.255.6123

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WHY ME

If you’re looking for the big idea you’ve come to the right place.

Big ideas communicate product strengths powerfully. They breathe life and purpose into brands, even
ones perceived to be in parity.

I've spent a lifetime working in the marketing industry. Here’s what I've done with wine:

• Designed advertising, consumer promotions, trade materials, labels, websites and logos, and developed branding strategies for dozens of wineries and wine brands.

• Helped introduce new wines to market.

• Developed educational materials for consumers and the wine trade, written web content on general
wine enjoyment and consulted on two wine and food pairing cookbooks containing hundreds of recipes.

I’ll help give your brand a new voice, intriguing message or beautiful make-over. From lifestyle to
super-premium wine, there isn’t a creative challenge I’m not up to solving.

Call me. You’ll see. In Napa Valley: 707-255-6123.

 Wineries, brands, producers and organizations:

Brown-Forman Wine Group
Fetzer Vineyards
Fetzer Barrel Select
Bonterra Vineyards
Jekel Vineyards
Bel Arbor Vineyards
McPherson Wines

Cardinale Winery

Constellation U.S.

Continuum Estate

Copia: The American Center
for Wine, Food & the Arts

Ernest & Julio Gallo Winery

Louis M. Martini Winery

Napa Valley Vintners

Racke USA
Buena Vista Winery
Haywood Winery

Robert Mondavi
Family of Wines

Robert Mondavi Winery Robert Mondavi Coastal Woodbridge
Danzante Pinot Grigio

Rutherford Wine Company Rutherford Ranch Winery Round Hill Wines
Predator Old Vine Zinfandel Lander-Jenkins
Rhiannon Red Wine
Silver Buckle

Signorello Estate

Silverado Vineyards

TheVinClub.com

Timeforwine.com

Trinchero Family Estates

Vintage Wine Estates
B.R. Cohn
Bar Dog Wines
Buried Cane Wines
Emily
Firesteed
Kevin O’Leary Fine Wines
Splendid Oak Cellars
Tyler Florence Wine

Volcano Vineyards

PR firms, wine consultants and advertising agencies:

David Mantel & Associates

Folsom & Associates

Grey Advertising

McCann-Erickson
Advertising

O’donnell Lane, LLC

ProductCom San Francisco

“A great and strategic idea generator. Big agency execution, responsive, diligent and fun to work with.”

— Mark Dolin, Marketing Manager, Rutherford Wine Company

 Wine & Spirit Education Trust, Advanced Degree