DOUGLAS HOUGH, CREATIVE SERVICES | WINE
If you’re looking for the big idea you’ve come to the right place.
Big ideas communicate product strengths powerfully. They breathe life and purpose into brands, even
ones perceived to be in parity.
I've spent a lifetime working in the marketing industry. Here’s what I've done with wine:
• Designed advertising, consumer promotions, trade materials, labels, websites and logos, and developed branding strategies for dozens of wineries and wine brands.
• Helped introduce new wines to market.
• Developed educational materials for consumers and the wine trade, written web content on general
wine enjoyment and consulted on two wine and food pairing cookbooks containing hundreds of recipes.
I’ll help give your brand a new voice, intriguing message or beautiful make-over. From lifestyle to
super-premium wine, there isn’t a creative challenge I’m not up to solving.
Call me. You’ll see. In Napa Valley: 707-255-6123.
Wineries, brands, producers and organizations:
Brown-Forman Wine Group
Fetzer Barrel Select
Bel Arbor Vineyards
Copia: The American Center
for Wine, Food & the Arts
Ernest & Julio Gallo Winery
Louis M. Martini Winery
Napa Valley Vintners
Buena Vista Winery
Family of Wines
Robert Mondavi Winery Robert Mondavi Coastal Woodbridge
Danzante Pinot Grigio
Rutherford Wine Company Rutherford Ranch Winery Round Hill Wines
Predator Old Vine Zinfandel Lander-Jenkins
Rhiannon Red Wine
Trinchero Family Estates
Vintage Wine Estates
Bar Dog Wines
Buried Cane Wines
Kevin O’Leary Fine Wines
Splendid Oak Cellars
Tyler Florence Wine
PR firms, wine consultants and advertising agencies:
David Mantel & Associates
Folsom & Associates
O’donnell Lane, LLC
ProductCom San Francisco
“A great and strategic idea generator. Big agency execution, responsive, diligent and fun to work with.”
— Mark Dolin, Marketing Manager, Rutherford Wine Company
Wine & Spirit Education Trust, Advanced Degree